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Mar 2014: Persil kids today
Persil comission research to reverse engineer children's thrilling popular passtimes and speculate on their closest adult equivalents.

The study was commissioned as part of a larger campaign led by communications agency Golin Harris, and was based on techniques used in The Taxonomy of Thrill. Brendan's findings were covered in the press, including an appearance on Sky News.

The Taxonomy of Thrill -->

© All text and images copyright Brendan Walker 1997-