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the durex EXPERIMENT
Can the creative application of science be used to improve sexual satisfaction? Global campaign, 2013.

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Working with Cake and Havas - one of the world's largest global advertising groups - Brendan was instrumental in creating and producing the durex EXPERIMENT - the world's largest global sex experiment - for client Reckitt Benckiser, which drew on the work of Thrill Laboratory.

Consultancy included: experiment and interaction design, user experience, science of emotions, sensing technology, performance & experiential design, data analysis & visualisation, and communication as the campaign's public face partnered by Susan Quiliam (author of the revised Joy Of Sex).

the durex EXPERIMENT -->
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© All text and images copyright Brendan Walker 1997-