Nil by Mouth
A master-class in how to recognise, monitor, and empathise with the effects of thrill on the human body and mind, concluding in a dramatic live experiment exploring the impact that fasting can have on the experience of consumption.

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"the UK's top thrill rides - machines whose primary objective is to deliver a thrilling experience - only thrill around 4% of the ride time... Is the absence of stimuli a necessary condition for thrill? ... how might this relate to the design of food-associated experiences, whose ultimate goal might arguably be to thrill through the consumption of food?"

food design 2012 -->
horizon digital economy research -->