Bucking Bronco
Adaptive Ride Experiment No.1, 2009

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Could you control a rider's experience based purely on their physiological data?

Experiment No.1 featured 3 bankers, each with different attitudes to thrill seeking and risk taking. Members of the audience were invited to choose a banker who they had to "please, scare, and then excite" by controlling the intensity and combination of buck and spin of their ride. But there was a catch, as the controller wasn't allowed to see the rider...

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