10 Big Ideas
Concepts for 10 rides and attractions across Merlin Entertainment's brand portfolio, 2008

Aerial was commissioned to develop concepts for 10 innovative rides and attractions across six Merlin brands, which included: Chessington World of Adventures, The London Dungeon, LEGOLAND, LEGOLAND Discovery Centre, SeaLife, and Alton Towers.

Concepts remain under wraps for the time being...

Merlin Entertainment is the world’s second largest visitor attraction group, operating 51 attractions, in 12 countries, across three continents – Europe, North America and Asia.

Merlin Entertainment -->